JOI was founded by a busy modern woman and product engineer who after endless searches and failure to find suitable solutions to many daily beauty challenges, took matters into her own hands...and JOI was born.
JOI’s products have been perfected to provide the level of customization, personalization and convenience expected of modern day beauty solutions. JOI has high expectations of its products, therefore are designed to deliver multiple benefits that simply your beauty routine.
To say we're nerdy about beauty solutions is an understatement because it's the unwavering desire to make your beauty solutions exceed your expectations that literally gets us out of bed in the morning.
JOI's mission is to learn and understand your daily beauty needs, then, provide you with innovative and versatile solutions that solve these real life challenges. We innovate so you can customize your daily beauty routine to your individual needs.
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