JOI was founded by a busy modern woman and product engineer who having tried and failed to find solutions to some daily beauty challenges took matters into her hands.

To say we're nerdy about beauty solutions is an understatement because it's the unwavering desire to make your beauty solutions exceed your expectations that literally gets us out of bed in the morning.

Premium, high-performance products that exceed your expectations

JOI’s products are well-researched, beautifully designed and crafted meticulously to exceed the high standards and exceptional performance that you demand.

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